Search and Performance Max campaigns structured around your specific projects, locations and buyer budgets — built to capture people actively searching for property, not just browsing.
Search & Performance Max for your specific projects.
Active property searchers, not casual browsers.
Qualified buyer leads, tracked end to end.
Property searches carry unusually specific intent — location, configuration, budget and purpose (end-use vs. investment) all shape what a "qualified" click looks like.
A generic "flats for sale" campaign wastes budget on browsers; project- and location-specific keyword structuring captures buyers who already know roughly what they want.
Keyword structure built around specific projects, localities and configurations.
Broader reach layered on search, optimized toward booked site visits rather than raw clicks.
Local buyer targeting alongside NRI/investor targeting where a project has both audiences.
Paired under one measurement framework where budget supports it.
Keyword structure built around specific projects, localities and configurations (2BHK, 3BHK, plots, commercial).
Broader reach campaigns layered on top of search, optimized toward booked site visits rather than raw clicks.
Local buyer targeting alongside NRI/investor targeting where a project genuinely has both audiences.
Paired with Meta campaigns under one measurement framework.
Explore Meta Ads for Real Estate →Both — single-project launch campaigns and ongoing multi-project developer accounts are structured differently, but the underlying qualification and tracking approach is the same.
Google Ads Management covers our approach across all industries. This page focuses specifically on real estate campaign structure — project targeting, buyer qualification and site-visit tracking.
Get a free growth audit from our Mohali-based performance marketing agency and discover how to reduce CPL, improve ROAS and scale with Google Ads and Meta Ads.
